Alex Laskey gives an insightful TED Talk on how behavioral science is a powerful way to decrease energy consumption and slow climate change. GRU is already a client of his company, Opower. If you live in the Gainesville area, you have probably received the monthly reports from GRU displaying your energy use in comparison to your high and low efficiency neighbors. If Opower and its philosophy grabs your attention, you can follow their blog. You can find posts about energy savings across political boundaries and how data can empower customers’ energy savings.